Are you thinking about investing in promotional products for your company? You are on the path to doing the right thing if you are. With that said, classic branded pens and calendars aren't cutting it anymore, so what can you do to up your game? You can learn how to impress customers with promotional fashion accessories, for example. It's the same thing but better — the golden receipt for successful marketing.
Still, before we dive into all the kinds of accessories and how you can use them, let's see where we are now. Is promoting a business with branded items still a thing, and does it even work? Some people say it doesn't, some say it does, so who should you trust?
Let's stop the debate and see how things are in 2022.
Do Promotional Products Work?
We have all been living in a digital world for some time now. We spend many hours online, making the internet the ideal place for companies to try and sell us their products. However, it seems that online marketing is the only thing marketers can think of when they need to attract more customers these days.
Don't get us wrong - we're all guilty of it. You're reading this article on the web, so online marketing clearly works. But, we can promise you that you're missing out by not using promotional products. And here's why.
People keep branded products for up to eight months on average. So, they see your logo and remember your business every time they use that item. No PPC or pop-up ad will ever match that performance. On top of that, fashion accessories gifted by a company tend to stay in a person's possession for even longer. So, they're more valuable to them than other promotional items.
And when people eventually get rid of them, they usually pass them along to others to use them. Hence, you get at least two people who'll become familiar with your brand from one product. Keep in mind that the secondary owner of your item will probably want to see what your company is all about. Of course, they'll use the internet to learn more. So, you might want to work a bit on reducing your website bounce rate and create a homepage that'll catch their attention. If you can do it, you may get a new customer just like that.
If you impress customers with promotional fashion accessories, they'll use them for a long time.
Why Do Customers Like Promotional Products?
According to marketing experts, promotional products are more effective today than ten years ago. The industry is still growing strong, and it seems that this trend will continue. But why do people like getting and using these items so much?
It turns out, for a couple of reasons, but the first one is that they're tangible. Since we're bombarded with ads from all around, we learn to ignore most of them. However, promotional products have a whopping of 85%. People use these items daily, so they're a sneaky way to build brand awareness.
Secondly, people like promotional products because they're free. But don't get fooled thinking that it's all about money. It's more about the act of giving. It's a silly little thing for you, but it means more to your customers, as they don't have to do anything to get it. It shows that you care, and when you're giving out nice-looking fashion decorations, that act of kindness can go a long way.
What Kind of Accessories Can You Give Out?
Now that you know that advertising gifts work, let's see how to impress customers with promotional fashion accessories. To begin, you'll need to figure out what products you want to use. Here are a few examples, and we'll talk about why they work so well along the way.
There are all kinds of fashion accessories suitable for promotion, and most of them are affordable.
Bags
Bags are a fashion detail, no question about it. However, you don't have to spend a lot of money on them to make them look appealing. Tote bags are in these days, and they're dirt cheap.
Create a design that makes them look cute or funny, and you'll have a hit. Of course, even just sticking your logo on the side will have the desired effect. But ideally, you want to make people's favorite shopping bags. They'll love your business more if they like the bag.
Jewelry
Although it might be more expensive than bags, jewelry is a fantastic promotional item, especially for ladies. For example, you can include a set of lovely earrings whenever someone orders something notable from your site.
Think about it this way, if they're paying for something worth hundreds of dollars, a few bucks worth of gifts won't decrease your revenue by much. On the other hand, your customers will be pleasantly surprised when they see a present they weren't expecting.
Furthermore, you can use promotional items like these to get people to click on CTAs on your website. If you have a callback widget like the one from convertmore.com, you can offer a gift to anyone who requests a callback. People will do it because they want to get something, and you'll be collecting leads like never before.
Sunglasses and Face Masks
If your target audience is young and hip, they can always use a pair of funky sunglasses. These will be cheap for you to get, and whenever the sun gets into their eyes, your customers will remember you. If you get the design right, the youngsters might start rolling in just to get a pair, and each of them will become your advocate.
Face masks are a necessity these days, and plenty of stores give them away at the entrance. But if you take a nice mask, put your logo on there, and gift it to your clients, they'll use it. They'll advertise your business wherever they go, and that's not a bad deal.
People can promote your brand simply by wearing a face mask.
Scarves and Gloves
The best gift you can give to your customers is something they need. And since it's winter, we can't think of anything more suitable than scarves and gloves. By helping them not get a cold, you'll warm your clients' feelings for your company.
If you decide to go down this path, spend some time on the design. You can only impress customers with promotional fashion accessories if you give them something they'd wear. So make your markings on these subtle, and go for quality if you can afford it.