6 Benefits of Customer Loyalty Programs

Dec 21, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

6 Reasons Why Promotional Products Work

Dec 05, 2022

Promotional products were among the first types of advertising ever employed. Back then, Promotional products were among the first types of advertising ever used. Back then, they worked wonders. But w...

Generation Z vs. Millennials: What’s the Difference?

Sep 22, 2022

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

The Best Apps For Organization

Aug 09, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar remind...

Imprint Everything: A Guide to Printing Methods

Feb 20, 2022

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

How Promo Products Can Make a Lasting Impression

Oct 19, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

Your Product Decorating Questions Answered

Oct 12, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

9 Useful Apps for Sales & Marketing Professionals

Sep 14, 2021

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

Personalized Gifts for Business Partners

Sep 08, 2021

There are numerous occasions to give corporate gifts. It could be to mark a milestone for the company or to celebrate moving to a new office. Whatever the reason behind your gift might be, you always ...

6 Things You're Missing out on by Not Using Promotional Products

Jun 19, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

7 Ways to Instantly Make Your Website More User-Friendly

Jun 05, 2021

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

How to Work Smarter, Not Harder

May 29, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

The History of Promotional Products

May 14, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

How to be an Empathetic Leader and Still Get the Job Done

Apr 15, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

Why You Need Promotional Products

Apr 07, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

6 Tips for Real Estate Agents to Build a Personal Brand

Mar 10, 2021

The real estate industry has only grown more competitive in recent years. These days, it's no longer enough just to put up a few flyers in your neighborhood or rely on word-of-mouth recommendations fr...

Lanyards: Everything You Need to Know

Mar 10, 2021

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

What’s Up With Unboxing Videos? The Trend You Must Try

Jan 26, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

5 Fail-Proof Ideas for Your Business Instagram

Nov 15, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

Business Travel: How COVID-19 Changes Everything

Sep 04, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

6 Things You're Missing Out on by Not Using Promotional Products

Aug 13, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

3 Things Every Busy Professional Needs

Jul 22, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

6 Books That Every Business Owner Should Read

Jun 16, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

Your Guide to Promotional Shirts

Apr 06, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

The Secrets to Attracting Ideal Customers

Feb 15, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

5 Tips for Boosting Social Media Engagement

Feb 01, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

Advice for Getting the Most Out of a Business Trip

Dec 27, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

5 Invaluable Marketing Books to Help Grow Your Brand

Dec 13, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

How to Put Together an Onboarding Kit

Dec 05, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

16 Ways Color Affects Your Branding and Marketing

Nov 21, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Your Brand Is Your Business - Market It!

Nov 06, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Graphic Design Terms Everyone Should Know

Oct 23, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

How to Manage the Workload of a Leader

Aug 26, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

How to Protect Your Business From Hackers

Aug 12, 2019

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

What Millennials Want (And How to Work With Them)

Mar 22, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

Branding 101: Let’s Talk Logos

Feb 21, 2019

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...