How to Choose Promotional Products for Your Brand

  • Jul 12, 2021

Every single business needs some sort of marketing in order for customers to find out about their products. Having promotional merchandise associated with your brand is a great way to spread awareness about your company and your products and services. Due to a large number of available options for promotional merchandise and products, you might suffer slight analysis paralysis. With promotional gear, it is important to get the most bang for your buck, so it's not always just about picking the cheapest option from the catalog. There is a lot of nuance to selecting the perfect merch. In this article, we will give you some advice on how to choose promotional products for your brand.

What is your core product about?

Let's start simple. Take a look at your core product or service. What are you offering customers, and what does your company represent? Write down a short list of attributes or values that represent your company and its products. Promotional merchandise isn't going to be the same for luxury high-end sports cars and IT services. Try to pick out a promotional product that reflects your brand and what your core products are about.

Who are your customers?

Do some research and find out who your average customer is. The target demographic who uses your products should be the same one for whom you are picking out the promotional products. Try to aim for overlap if you can. If you sell camping gear, choose promotional products that will be used by outdoorsy types. Once you have narrowed down your search, it's time to start thinking of ways to make your promotional products exciting.

A blue logo with a swirling shape

Fitting your logo into the mix

Have you thought about what you would like to put on the promotional products? Most go with their logo or the name of the company. If your company has been around for a while, you might have gone through several iterations of your logo. It's perfectly normal to revamp and refresh the logo over time, and many companies choose to re-invent themselves through the years. Multiple versions of your logo can come in handy since they can showcase its versatility. Use that as a starting point and inspiration for fitting your message on the promo products.

Some logos are obviously going to work better than others. Simple and recognizable shapes are the easiest to work with, and such logos can be placed on pretty much anything. For example, promotional baseball caps look far better when stitched rather than when the logo is printed. The number of colors in your logo is also something that you need to consider. Monochrome logos can be easily color-shifted to fit onto any surface. Simple and basic logo designs work well even when scaled down. Try to choose promotional products for your brand that can actually fit your logo or name.

The budget

Now it's time to think about your budget. Obviously, you can't be giving away something that's far too expensive. However, the value of your promotional merch can scale with the core product you are offering. Think of fans of your brand who wear your hoodies like they are walking billboards. Promotional products for luxury brands often feel valuable on their own. It's not a mistake to spend some money in order to have quality promotional products. Promotional items are just another avenue of marketing in which you are investing.

Of course, there are options that won't break the bank, which can still get your message across. Whatever your budget is, you will surely be able to find something that will be suitable for your needs.

Numerous different bottle openers

Pick something with usability

Don't put your name on a bunch of random junk people will toss away as soon as they get it. Choose promotional products for your brand that have value of their own. They should offer utility, because functional and usable promo products will stick around longer. And the longer the promotional merchandise is around, the more time it has to spread your message.

There is another recent trend of having consumable promotional products, stuff like hand napkins or paper coffee cups. However, we are going to urge you to be mindful of the environment. There are plenty of reusable options that you can pick instead of their disposable alternatives.

Another route you can take is to pick something handy and small. A tool or utensil that people can carry around on their person can last a long time. Just think of how many people you know that have a promotional key ring or bottle opener.

Storing the promotional products

While many businesses use warehouses to store their regular products, you could consider other solutions for promotional products. In order to find the optimal solution, you should also take a look at self-storage options. Unlike other traditional products, customers won't be individually ordering shipments of your promotional items. Therefore, you can try to use different storage methods for core products and promotional ones.

Guitar picks stored in pamphlets

Distributing the promotional items

Depending on the type of promotional product you have chosen, several forms of distribution are available.

  • Direct mail. Great for paper and calendars or small and flat items. You can send these items through the mail to people who have subscribed to your mailing list.
  • Trade show booths. Handing out bulkier items is best done in person. People who attend conventions and trade shows can walk around carrying and wearing your promotional products. This is a great way to let other attendees know you are there.
  • Bundled with the core product. Turn zealous customers into brand ambassadors by giving them promotional products along with their purchases. Some people will see your brand as something to be proud of and will happily spread good word of mouth. You can be kind enough to give them more means to do so.

The bottom line

As you can see, there are many different types of promotional material available to choose from. Take your time and find the best solution not just for your logo but also for your customers. We hope we have given you a good starting point on how to choose promotional products for your brand. Instead of panicking and stressing out, we suggest you view this as an exciting experience. Have fun picking out something that fans of your brand will love using. Make it a win for everyone included!


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