4th Quarter gift giving to Employees and Top Customers

  • Sep 28, 2021

That time of the year has come again. Your sales reps are working as hard as they can to close all the last-minute deals, and your marketing team isn't any less busy. They all work on making the last quarter of the year turn out as you planned it, and it seems that there aren't enough hours in the day. But as an employer, you have one more thing on your mind. Of course, we're talking about the 4th quarter gift giving.

Now, there are many cases when presents are welcome in the business world. To put it as simply as possible, when a company gifts something to their employees or top customers, it helps them show appreciation. And if you decide to go a step further and customize the things you're giving out, you'll create a keepsake that will help to reinforce your brand. On top of that, you'll show that your company cares about the people connected to it.

The story is pretty much the same as with using branded promotional items. The more thought you put into them, the more benefits they'll bring you. Of course, we're not only talking about mouse pads and umbrellas here. You want to spend a bit more money to show how important your customers and employees are to you. However, the idea is the same.

But before we dive into picking the gifts, let's see who you should give them to first.

Who Should Get Your Gift?

As we mentioned, gifts are great if you want to show appreciation, but that doesn't mean everyone you work with should get one.


To start, let's talk about the customers. Here, it's important not to give anything to people you're not in business with yet. If you do that, it might be considered a bribe. So, it's clear why you want to avoid it. On the other hand, if someone is already purchasing your products or using your services, you can gift them something without worrying if it's alright or not. Hence, the people you should consider are:

  • Your clients
  • Freelancers
  • Postal workers
  • Consultants

A man talking with colleagues about 4th quarter gift giving.

Both people who buy from you regularly and people helping you sell are eligible to receive gifts.


Now, when it comes to your employees, things are a bit different. Of course, you can opt to give them gifts, and if you're not working in a big corporation that restricts these things, you'll be fine. So, if you're a small business owner or manager, it's a good idea to reward your assistant with a small gift to show your gratitude. But if you have more workers that you think should get a gift, you'll have to think about it some more.

In this instance, it's hard to pick who of your employees will get the present, and what kind of gift each person should get. Of course, you want to let them know they are valued, but it must make sense for you, as well. So, consider introducing an employee reward system. If you do it, both you and them will see some benefits. And the more you can keep it running, the happier everyone will be.

How Much Should You Spend on Gifts?

Now that you know who should get the gift, you might think that you're out of the woods. However, that's only half the battle, as you still need to figure out how much you want to spend on 4th quarter gift giving. If you go overboard, you'll make your clients feel uncomfortable, and if you spend too little, you'll make your business look bad. Here's how to avoid both of these scenarios.

If you want to buy something for your business partners, and you don't know if they have a policy about it or not, it's your best bet to stay around $25. On the other hand, if we're talking about something for your employees, you can spend more if you want. Most employers say that they spend between $50 and $75 per worker, so that's something to keep in mind.

Of course, there are a lot of factors you should consider when making gift-giving decisions. You want to think about how long the employee has been with you and what their results are this year.

A man holding his credit card and looking at the laptop

Before you dive into it, make sure that you know how much you want to spend on the 4th quarter gift giving.

Here Are Some Gift Ideas

To help you find the perfect gift, here are some ideas that will work perfectly on this occasion.

Food Gifts

These work great if you want to leave a long-lasting impression on your clients. By using the taste, smell, and texture, you can trigger some deeper emotions in their brains and connect them with your company.

Although it's cheap, a Hot Chocolate Bomb is quite a hit this year. In essence, it's a bath bomb made out of chocolate and filled with marshmallows. Pour some hot water or milk over it, and you've got yourself a mug of hot chocolate. Of course, you can customize the box and brand it with your company logo.

Wireless Speakers

More and more companies are turning to remote work. It helps keep the costs down, and in some cases, it makes things easier. However, lots of workers don't have all the supplies they need for a home office. They might have headphones of some sort, but almost no one has a reliable speaker when they need it.

So, if you have many employees working from home, this is a great gift idea. There's a whole range of speakers you can choose from, and you can get them for anywhere from $10 to $200. You get through without spending much, and yet you'll be giving your employees something they need.

A Bluetooth speaker on a table.

Every good home office needs a nice speaker in it.

Branded Drinkware

If you're looking for something you can't go wrong with, branded drinkware is the way to go. It's one of those products everyone needs and everyone will use. However, here you'll encounter a new problem. The choice is so vast that you'll have a hard time picking just one item. So, you might want to mix and match.

And if you want to make this 4th quarter gift giving special, go for stainless steel cups. These will make your gifts feel premium, and they'll work great for both your employees and customers.

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